Privacy Policy

Last updated: September 23, 2026

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1. Who We Are

Biesterveld & Crook, LLC (“Biesterveld & Crook,” “we,” “us,” or “our”) operates the website https://bctrialattorneys.com (the “Site”).

We are a Kansas / Missouri roadway personal injury law firm. Public attorneys associated with the firm include Caleb Biesterveld and Dustin Crook.

Office 8801 Ballentine St, Ste 300 Overland Park, KS 66214

Phone (913) 353-5870

Website https://bctrialattorneys.com

This Privacy Policy explains how we collect, use, disclose, and protect information in connection with the Site, online forms, phone calls to numbers published on or driven by our marketing, and related advertising and analytics tools. It is not legal advice and does not create an attorney-client relationship. Our separate website Disclaimer is available at https://bctrialattorneys.com/disclaimer/.

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2. Information We Collect

Depending on how you interact with us, we may collect:

2.1 Information you provide

• Contact and inquiry details submitted through Site forms (including Gravity Forms), such as first name, last name, email address, phone number, and message content.
• Information you provide by phone, email, chat, SMS/text (if offered), or in person, including details about a potential claim or case evaluation.
• Marketing preferences (for example, if you ask us to contact you or to stop contacting you).

Form submissions on the Site currently collect fields such as name, email, phone, and message, and may require acknowledgment of our Disclaimer. Submitting a form or contacting us does not by itself create an attorney-client relationship.

2.2 Information collected automatically

When you visit the Site or interact with our ads, we and our service providers may automatically collect:

• Device and browser data (e.g., IP address, browser type, device type, operating system, referring URL).
• Usage data (pages viewed, links clicked, timestamps, approximate location derived from IP).
• Cookies, pixels, tags, and similar technologies (see Sections 4–7).
• Call metadata when you dial a tracked phone number (see CallRail, Section 5), which may include calling number, time, duration, and call recording or transcription if enabled in that tool.
• Advertising and attribution parameters, such as UTM parameters and click identifiers (including, when used, ChatGPT Ads–related parameters such as oppref and UTM source values associated with ChatGPT or other platforms).

2.3 Information from third parties

We may receive information from:

• Advertising and analytics platforms (e.g., Google, Meta/Facebook when pixels or ads are used).
• Call tracking providers (e.g., CallRail, when used).
• CRM / marketing automation providers (e.g., HubSpot, when used).
• Lead or referral sources you authorize, Google Business Profile / Google services interactions, and other service providers that help us operate the Site or respond to inquiries.

We do not knowingly invent or rely on bar numbers, tax IDs, or third-party data processing agreements in this policy; those documents, if any, are handled separately with vendors.

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3. How We Use Information

We use the information described above to:

• Respond to consultation requests and evaluate potential matters.
• Operate, secure, and improve the Site and our communications.
• Schedule and conduct consultations; send administrative messages related to your inquiry.
• Measure marketing performance (including which ads, pages, or phone numbers led to a call or form).
• Run and improve advertising campaigns (including remarketing / limited audience features where permitted).
• Detect spam, fraud, and abuse (including CAPTCHA / anti-spam tools on forms).
• Comply with law, ethical rules, and legitimate business needs (e.g., recordkeeping, dispute response).
• Send email or SMS/text follow-up only when you have provided contact details for that purpose and where permitted by law; you may opt out of marketing messages as described below.

We do not sell your personal information for money. We may share data with service providers that process it on our behalf for the purposes above (see Section 8). Some advertising and analytics technologies may be considered a “sale” or “sharing” for cross-context behavioral advertising under certain state privacy laws; see Section 10.

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4. Cookies, Pixels, Analytics, and Ads Measurement

The Site may use cookies, local storage, pixels, tags, and similar technologies for:

• Essential site functions (security, form spam prevention, load balancing, session continuity).
• Analytics — for example, Google Analytics / Google tags (a Google Analytics measurement ID has been observed on the Site) to understand traffic and Site performance.
• Advertising measurement — including Meta (Facebook) Pixel / related tags when implemented, Google ads-related tags when used, and first-touch / UTM attribution scripts on the Site.
• ChatGPT Ads and similar campaign measurement — when campaigns are active, click identifiers such as oppref and UTM parameters (e.g., source values associated with ChatGPT) may be captured in URLs, cookies, or our CRM so we can attribute leads and calls.
• Consent / preference tooling — if we add a cookie banner or consent mode in the future, that tooling may store your choices.

Meta Pixel note: Meta-related scripts / Pixel identifiers may appear on the Site depending on configuration. Treat Meta measurement as in use or capable of use when tags fire. Exact event configuration can change; this policy covers Meta advertising and measurement technologies when used.

You can typically control cookies through your browser settings. Blocking cookies may affect Site functionality. Platform-specific ad controls (e.g., Google Ads Settings, Meta Ad Preferences) may also limit personalized ads.

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5. CallRail (Call Tracking)

We may use CallRail (or a similar call-tracking provider) to:

• Display dynamic tracking numbers on the Site or in ads.
• Attribute phone calls to marketing sources (including paid campaigns).
• Log call details (caller ID, time, duration, source/medium, landing page).
• Record or transcribe calls if that feature is enabled in the call-tracking account.

Call recordings, if enabled, are used for quality, training, dispute resolution, and marketing attribution—not for unlawful surveillance. If you prefer not to have a call recorded, please tell us at the start of the call or contact us at the number below to discuss alternatives.

CallRail processes data under its own privacy practices as a service provider / processor to us when used.

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6. HubSpot (CRM / Forms)

We may use HubSpot (or similar CRM tools) to store and manage:

• Form submissions and contact records.
• Email and, where configured, other outreach related to inquiries.
• Deal / pipeline notes used for intake operations (for example, acquisition source values used internally for campaign measurement).
• Marketing attribution fields tied to UTMs, click IDs (including oppref when present), and call activity synced from call tracking when integrations are enabled.

HubSpot processes personal information according to its terms and our instructions when we use it. Firm staff with appropriate access may view inquiry data to respond to you.

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7. Other Third-Party Technologies That May Apply

Depending on configuration, the Site or our marketing stack may involve:

Each third party may set its own cookies or receive hashed/identifiers as described in its privacy policy. We do not control all third-party practices. Review those policies for details.

We do not invent or attach specific Data Processing Agreements (DPAs) in this public policy; vendor contracts are maintained separately.

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8. How We Share Information

We may share personal information with:

• Service providers that help us host the Site, process forms, track calls, run ads/analytics, send email/SMS, provide security, or maintain our CRM—under contractual or customary confidentiality expectations.
• Professional advisors (e.g., IT, accounting, outside counsel) as needed.
• Opposing parties, insurers, courts, or regulators when required by law or necessary to a matter after an attorney-client relationship exists and as permitted by ethical rules (this Site privacy policy does not replace those obligations).
• Business transfers (e.g., firm restructuring)—subject to continued protection consistent with this policy where feasible.
• With your direction or consent.

We do not sell personal information as a standalone consumer data broker. Advertising and analytics partners may receive identifiers and event data to provide their services; under some state laws that may be classified as “sharing” for targeted advertising. See Section 10 for rights requests.

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9. Email, SMS / Text, and Phone Contact

If you submit a phone number or email on a form or otherwise ask us to contact you:

• We may call, email, or (if you opt in or applicable law allows) text you about your inquiry, appointment scheduling, or firm services.
• Marketing email: You can unsubscribe via the link in the email or by contacting us.
• SMS/text (if used): Message frequency varies. Message and data rates may apply. Reply STOP to opt out of marketing texts where that channel is offered; reply HELP for help. Consent to text is not a condition of hiring the firm. Transactional / case-related texts, if any after retention, follow separate engagement terms.
• Do-not-call / do-not-email requests: Contact us using the details in Section 14; we will honor valid requests as required by law.

Website forms and internet communications are not confidential channels for forming an attorney-client relationship. Do not send highly sensitive or time-critical information through unsecured forms if you have concerns; call (913) 353-5870 instead.

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10. Your Privacy Rights

10.1 General

Subject to applicable law and ethical duties, you may request to:

• Access the personal information we hold about you that is subject to this policy.
• Correct inaccurate information.
• Delete information, subject to legal, ethical, and legitimate retention needs (including conflict checks and matter files where applicable).
• Opt out of marketing communications.
• Ask questions about our data practices.

10.2 California and similar state rights (if you are a resident of CA or another state with comparable law)

If you are a California resident (or a resident of a state with similar privacy statutes), you may have rights to:

• Know / access categories and specific pieces of personal information collected.
• Delete personal information (with exceptions).
• Correct inaccurate personal information.
• Opt out of “sale” or “sharing” of personal information for cross-context behavioral advertising.
• Limit use of sensitive personal information (to the extent we collect it and the law applies).
• Non-discrimination for exercising privacy rights.

How to exercise rights: Email or write us using Section 14, or call (913) 353-5870 and ask for a privacy request. We may need to verify your identity. You may use an authorized agent where the law allows, subject to verification.

Notice at collection (summary): We collect identifiers (name, contact info), internet / device activity, and inquiry content for the business purposes in Section 3. Retention is described in Section 11. We disclose information to service providers as in Section 8. We do not knowingly sell personal information of consumers under 16.

Do Not Sell or Share: To opt out of sale/sharing for targeted advertising to the extent applicable, contact us as in Section 14 and/or use available browser/platform controls and any Site cookie controls we provide. Global Privacy Control (GPC) signals will be honored where legally required and technically feasible.

*This Section 10 is a good-faith summary for Site visitors; it is not a full CCPA/CPRA statutory notice drafted by counsel.*

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11. Retention

We retain personal information only as long as reasonably necessary for the purposes in this policy, including:

• Responding to inquiries and maintaining intake records.
• Marketing attribution and analytics (often shorter windows for cookies/click IDs; CRM records may be longer).
• Legal, accounting, insurance, and ethical retention requirements.
• Security and dispute resolution.

When information is no longer needed, we delete or de-identify it where practicable. Matter files for clients are governed by engagement terms and professional obligations, which may require longer retention than marketing records.

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12. Children

The Site is intended for adults seeking information about personal injury legal services. We do not knowingly collect personal information online from children under 13 (or under 16 where a higher age applies for certain advertising rules). If you believe a child provided information to us, contact us and we will take appropriate steps to delete it.

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13. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information (for example, access controls on CRM and hosting providers’ security features). No method of transmission or storage is 100% secure. Please use caution when sending sensitive information online.

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14. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we post revisions. Continued use of the Site after an update means you acknowledge the revised policy, except where applicable law requires additional consent.

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15. Contact Us

For privacy questions or requests:

Biesterveld & Crook, LLC Attn: Privacy Request 8801 Ballentine St, Ste 300 Overland Park, KS 66214

Phone: (913) 353-5870 Web form: https://bctrialattorneys.com/contact/

Please include “Privacy Request” in the subject or opening of your message and enough detail for us to locate your information and verify your identity.

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16. Related Notices

• Website Disclaimer (attorney-client relationship, results, liability limitations): https://bctrialattorneys.com/disclaimer/
• This Privacy Policy addresses information practices. It does not replace engagement letters, fee agreements, or ethical confidentiality rules that apply once you become a client.

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*© 2026 Biesterveld & Crook Injury Attorneys. All rights reserved.*